SIW Insider Intelligence: Google Just Made Your Social Posts Searchable. Now What?

In this article, Swell, PSA’s marketing agency, Account Director Karlie Turner discusses how Google’s latest Search Console update is changing the way businesses can measure the discoverability and impact of their social media content. She explores why integrators should think beyond traditional SEO and leverage SEO, AEO and GEO together to make their expertise more visible to potential customers across search, social and AI-powered platforms.

For years, those of us in SEO have argued that AEO and GEO are the next chapters of the same story. Answer Engine Optimization is about earning the direct answer – the featured snippet, the spoken response, the result that satisfies without a click. Generative Engine Optimization is about being the source an AI reaches for when composing its answer. AI Overviews, chat assistants, and voice results now stand between your content and your audience, summarizing before anyone clicks. Ranking is no longer enough. You want to be the source that gets cited and spoken aloud.

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