ISC West is right around the corner and as one of the largest events in the security industry, planning is paramount when it comes to getting the most out of your time there. Members of PSA’s executive leadership team have been attending this event for years and have gathered a few tips on how to make this event work best for you.
“Engage with event media. With hundreds of exhibitors, there is a lot of news that comes out at ISC West. Some of the quickest ways to stay up to speed during the event are 1) reading the printed Show Daily (you will be offered one when you are walking to the exhibit area – trust me, take it), 2) follow #ISCWest on Twitter to see what’s trending and 3) spend a few minutes each night reading the daily wrap emails you will receive from ISC West.” Kim Garcia, Director of Marketing
“Understand the layout and give yourself plenty of time. Know where the coffee shops are, restrooms and how long it will take you to get from point A to point B. The average time between each destination is about 15 minutes.” Chris Salazar-Mangrum, Director of Integrated Services
“Download the mobile app and learn how to use it.” Ric McCullough, Chief Operating Operator
“Prioritize your meetings in order of importance. Schedule key vendor meetings first and coordinate in advance with other key team members needed for certain meetings. Try to keep meetings at 30 minutes to maximize your schedule. Be sure to block off time for lunch (everyone needs to eat/drink to stay sharp) and some time during show hours to just explore the floor.” Craig Patterson, Director of Vendor Management
“Invest in the education sessions not only for you, but your team. Use what you learn to guide your exhibit show path to focus on the new products, ideas, or focus areas you’ve learned about.” Anthony Berticelli, Director of Education
“Do your best to listen as much or more than you speak. You will not learn anything new if you are always talking and there is a lot to learn at ISC West.” Bill Bozeman, CPP, President and CEO
Planning is paramount when it comes to tackling a show like ISC West. Leverage these tips from PSA’s team and let their knowledge help set you up for success at the largest U.S. security industry tradeshow.
Check out the PSA tracks being offered at ISC West here.